Ideas Create Results
Spark Light Fire is the umbrella for the companies, projects and writing of Ewan Dickie — a place where ideas are given the oxygen to become something.
Why Spark Light Fire
Ideas create results. Across two decades — as a producer, operator, founder and venture builder — the same conviction has held: a good idea, given real work behind it, can move things that nothing else can.Spark Light Fire is where that gets tested.
The idea
Every venture starts as a spark — a question, an observation, a small refusal of how things currently work.
The build
Light is the operational work. Turning a spark into something legible: a plan, a product, a way of running.
The result
Fire is what happens when the idea takes. Real change — commercial, cultural, personal — that outlasts the intent.
The Ventures
Adventure Walks
Walking, considered.
Get Karen
The AI that fights your parking tickets.
Loanality
Professional loan agreements for friends and family.
The Ad Stack
The operational layer beneath modern advertising.
Punk Money
A rebellious take on modern finance.
Ewan Dickie
Senior Operations & Transformation Leader
Twenty years across WPP, IPG and M&C Saatchi Group, and founder of a regulated FinTech — building the operating systems that let ambitious organisations deliver at scale.
Spark Light Fire is where that same operating instinct is applied to his own work: the companies he starts, the projects he's testing, and the writing that sits alongside them.